The reasons people buy online generally are that:
- There's a limited choice of stores where they live, or
- Items are hard to find in their particular market, or
- They want to buy direct, or
- If you're shipping a present to someone else.
The same rules apply when you're dealing with people in person. You have to find people who love cheese and engage with them. You need to ask the return policy and ask how they ship. The best way that I found to date is insulated with a gel pack, but with the gel pack not touching the cheese. If it shows up in good condition, be loyal! Buy from them again, and if you become a loyal customer and, as it happens to everyone, there's a problem or if something not really good arrives, them give feedback